Chris Tang, The Hoffman Agency’s managing director for Asia Pacific, was invited as a guest speaker at the Media Relations in the Digital Age conference in Hong Kong and Singapore. Organized by Pacific Conferences, attendees saw Chris talk about the effective use of social media as a means to improve corporate reputation.
In her presentation “Integrating the Art of Conversation with the Art of Storytelling” Chris explored the current Web 2.0 landscape in Asia, particularly Hong Kong and Singapore, and the levels of engagement that governments and businesses have in the social media sphere. She also shared some of the best practices in social media and gave clear insights on how the audience can get started, how they can overcome roadblocks and how they can ensure the success of their programs.
Chris shared some of the Agency’s Web 2.0 client campaigns, including blogger engagement, Wikipedia profile development and the use of a social media release. Having the case studies gave attendees a clear indication of how powerful social media is as a tool to build and enhance corporate image.
At the Q&A session that followed, the audience was very interested to learn more about how to engage media in the online world. A delegate from the Hong Kong University of Science and Technology wanted to know how they can attract more students to write about campus life on the University’s Wikipedia page. Others inquired about effective ways of developing and distributing SMRs.
Many of the delegates at the two-day conference were from various government offices, such as the Hong Kong Trade Development Council, Education Bureau of HKSAR, Hong Kong Police, Media Development Authority of Singapore and the Inland Revenue Authority of Singapore, in addition to a variety of industry sectors.