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The Hoffman Agency jingles all the way to high-impact holiday coverage
for our clients
What’s Santa got on his wish list this year? He wants products from our clients Plantronics, Sony and Altec Lansing!
The Hoffman Agency has designed and executed successful gift guide programs for all of these clients and more. We always have gift guides on our minds – from CES to summer press events to the fall blitz.
To ensure maximum exposure for our clients in the end-of-year holiday gift guides, we engage in a variety of strategies and tactics, reaching out to literally hundreds of print, online and broadcast outlets. And no outlet goes untapped, as evidenced by the hit one of our clients received in the “esteemed” publication Trailer Life.
If we can’t get a product into a gift guide, we’ll be darned if we can’t get that editor to take a look at the product for another upcoming review or feature. And we love syndication! We aim to get our clients’ products placed with as many nationally syndicated columnists as possible to stack the odds in our favor for winning the coverage jackpot.
We tailor pitches to each specific audience with an emphasis on that unglamorous PR tactic called “follow-up.” We’ve also created a user-friendly online image bank for editors that has increased the number of images of our clients’ products that appear in the press.
So far, our team has landed significant gift guide coverage in the following publications during the holiday season:
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