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PR Newswire’s Michael Prantikoff recently visited the Agency to discuss this new frontier
We’re living in a wild Web 2.0 world.
Few knew the potential impact of the Internet at its inception. The same is true of the way social media and Web 2.0 is transforming the communications and PR landscape and forcing communicators into a whole new frontier. This was the core message delivered to The Hoffman Agency in October when PR Newswire’s Michael Prantikoff was a guest speaker, talking about a dramatic market swing we’ve dubbed today’s “digital Wild West.”
Once a world of highly targeted – and often rehearsed – one-way key messages delivered from a company to the public, the communications landscape has begun to shift to an interactive, two-way conversational dialog. Corporate blogs, podcasts and videocasts, although unfamiliar, unsettling and often uncharted territory, provide companies with a silver bullet to communicate their messages directly to their key constituencies.
However, today’s online world also empowers customers, partners, employees, editors, bloggers, podcasters and analysts to weigh in on a company’s brand, product and leadership in a myriad of public forums. This presents a very powerful opportunity for those who understand this shift to saddle up and harness the power of these emerging communications mediums to not only ensure their messages are delivered, but also received and understood.
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