The Hoffman Agency Global Technology Public and Media Relations Based In Silicon Valley, California



CLIENTS

 

APTARE

APTARE is a provider of Web 2.0 storage reporting and management applications that simplify the management of enterprise storage environments to increase data protection reliability, improve storage utilization, and reduce costs.

Region: North America


Axis High Tech PR Client

AXIS COMMUNICATIONS

Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis’ products and solutions are focused on applications such as security, surveillance, remote monitoring and document management.

Region: Europe

 

BACKBASE

Backbase is the pioneer of next-generation customer experience solution software that enables organizations to increase online conversion and sales and streamline online customer self-service capabilities. Backbase specializes in helping Global 2000 companies deliver B2C and B2B portals with its flagship Customer Experience Portal solution. Companies of every size trust Backbase to power applications serving millions of users around the world.

Region: North America

 

BLACK & VEATCH

Black & Veatch Corporation is a leading global engineering, consulting and construction company with the mission of “Building a World of Difference.” By advancing the frontiers of knowledge, it  provides clients with reliable solutions to their most complex challenges, thereby helping improve and sustain the quality of life around the world.

Regions: Asia Pacific and North America

 

Datacraft High Tech PR Client

DATACRAFT

Datacraft is the leading independent IT services and solutions company in Asia Pacific. The company helps clients plan, build and support their IT infrastructures. Datacraft combines an expertise in networking, security, operating environments, storage and contact center technologies with advanced skills in consulting, integration and managed services to craft IT solutions for businesses.

Region: Asia Pacific

 

Datamx High Tech PR Client

DATAMAX O’NEIL

Datamax-O’Neil is a trusted global provider of stationary and portable label and receipt printing solution products that enable manufacturing and supply markets to capture the benefits of automated product identification and automated legal and financial transactions. Datamax-O’Neil is the barcode and mobile printing business group of Dover Corporation’s Product Identification Group (PIDG), a global platform entity with products and services covering all the leading marking technologies and applications. The company’s products address a wide variety of applications, including those in the industrial, healthcare, retail, automotive and ticketing market sectors. Datamax-O’Neil is headquartered in Orlando, Florida, and maintains key facilities in California, Illinois, and France, as well as sales and technical support offices around the world.

Region: Asia Pacific

 

Electrocomponents High Tech PR Client

ELECTROCOMPONENTS

Electrocomponents is one of the largest global catalog and Web-based distributor of electronic, electro-mechanical and industrial components. Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics, the group serves nearly 1.6 million customers worldwide.

Region: Europe

 

Epicor High Tech PR Client

EPICOR

Epicor is a global leader, delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. Epicor provides integrated enterprise resource planning, customer relationship management, supply chain management and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability.

Region: Asia Pacific

 

Fenwick High Tech PR Client

FENWICK & WEST

Fenwick & West is one of the top law firms in the country specializing in the legal and business issues facing technology and life sciences companies. With clients ranging from startups to Fortune 50 companies, Fenwick & West provides comprehensive legal services to companies from inception throughout the life of the corporation.

Region: North America

 

Fotoglif High Tech PR Client

FOTOGLIF

fOTOGLIF showcases photographic images of celebrities, news events and just about any subject. Visitors to fOTOGLIF can browse images for leisure, share images with friends and family, and post images to a Web site or blog for discussion – all free of charge. Users can also generate money from advertising tied to the views each image receives.

Region: North America

 

FUJITSU

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 186,000 employees supporting customers in more than 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers.

Region: Asia Pacific

 

Google High Tech PR Client

GOOGLE

Google’s innovative search technologies connect millions of people around the world with information every day. It is a top Web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users.

Region: Asia Pacific

 

Herbalife High Tech PR Client

HERBALIFE

Herbalife is a premier nutrition and weight-management company. It offers life-changing products and business opportunities.

Region: Asia Pacific

 

Hwacheon High Tech PR Client

HWACHEON

Hwacheon has been making new machine tools for half a century. It drives a dedicated machine business based on the many experiences and technologies available today. Hwacheon sells machine tools such as CNC lathe, NC milling, machining center, grinding and dedicated machine tools.

Region: Asia Pacific

 

ILOG High Tech PR Client

ILOG

ILOG delivers software and services that empower customers to make better decisions faster and manage change and complexity. Over 2,500 global corporations and more than 465 leading software vendors rely on ILOG’s market-leading business rule management system (BRMS), optimization and visualization software components to achieve dramatic returns on investment, create market-defining products and services, and sharpen their competitive edge.

Region: North America

 

INFOR

Infor givess customers a better, more collaborative relationship with their business software provider. It offers a new breed of business software: created for evolution, not revolution. Infor’s software is simple to buy, easy to deploy and convenient to manage. Its 70,000 customers in more than 100 countries enjoy these benefits.

Region: Asia Pacific

 

IntelePeer High Tech PR Client

INTELEPEER

IntelePeer is a leader in hosted on-demand rich media services used by carriers, online businesses and software vendors to easily deliver voice and multimedia capabilities from within a Web- or IP-based application to any phone or network-connected device. Its innovative IntelePeer AppworX platform offers high-quality interactive voice, video, SMS, data and other rich-media features that can be embedded into webcasting, social networking, entertainment and e-commerce applications, providing a more enjoyable and productive Web experience. Business professionals who use customer relationship management software and common communications tools such as e-mail also rely on the company for instant access to click-to-call, voiceblast, videoblast, text-to-speech, conferencing and other features.

Region: North America


IXIA High Tech PR Client

IXIA

Ixia is a leading supplier of test, measurement and service verification solutions to Internet equipment manufacturers, carriers, service providers, government agencies and enterprises. Ixia’s platform is used to test IP networking equipment of all types and sizes, with powerful and flexible test applications that handle the widest range of Internet usage – from routing and switching to converged applications traffic to validating the service quality of live networks and services.

Region: Asia Pacific

 

Kovio High Tech PR Client

KOVIO

Kovio is developing a new category of semiconductor products using printed silicon electronics and thin film technology. Kovio’s approach delivers a unique and compelling value proposition in multiple industries, including retail, pharmaceuticals, consumer electronics, transportation, manufacturing and energy.

Region: North America

 

LORING WARD

Loring Ward serves some of the most knowledgeable, professional and experienced investment advisors and private investment clients in the United States. The company takes great pride in providing independent advisors with a prudent investment philosophy, a turnkey portfolio management program, a platform for growth and a community for sharing ideas.

Region: North America

 

MARK LOGIC

Mark Logic is the provider of the industry’s leading XML Server. The company’s flagship product, MarkLogic Server, includes a unique set of capabilities to store, manage, enrich, search and dynamically deliver content. On top of this platform, its customers and partners build information access and delivery solutions used by publishers, government agencies and other large enterprises to accelerate the creation of content applications.

Region: North America

 

MILMEGA

Since 1987 MILMEGA Ltd. has been designing, developing and manufacturing solid state high-power broadband amplifiers for commercial and government purposes. MILMEGA offers a comprehensive product line of microwave and RF amplifiers, renowned for their quality and flexibility. MILMEGA prides itself on having built a reputation for a flexible and dynamic approach to meeting customer requirements. MILMEGA’s promise to customers is simple ... It delivers the type of service customers deserve, when they want it.

Region: Asia Pacific

 

NetOne High Tech PR Client

NETONE SYSTEMS

NetOne Systems is the largest networking integrator in Japan. The company provides network systems and high-quality technical, consulting, design, creation and management services to customers.

Region: Asia Pacific


Novellus High Tech PR Client

NOVELLUS SYSTEMS

Novellus Systems manufactures and services semiconductor equipment manufacturing tools for deposition, ultraviolet thermal processing (UVTP), surface preparation and chemical mechanical planarization processing. The company’s legacy chemical vaporization deposition, physical vapor deposition and electrochemical deposition products are used to deposit extremely thin films of insulating and conductive materials that are used to create the wiring on a chip.

Regions: Asia Pacific and North America

 

OBJET GEOMETRIES

Objet Geometries is a pioneer in photopolymer jetting. It develops, manufactures and globally markets ultra-thin-layer, high-resolution 3-D printing systems and materials that utilize PolyJet and PolyJet Matrix polymer jetting technologies to print ultra-thin layers.

Region: Asia Pacific

 

OKI High Tech PR Client

OKI PRINTING SOLUTIONS

OKI Printing Solutions is a market leader in the global color printer market, with representation in 120 countries worldwide. It offers innovative and leading-edge products and services around the globe and is continuously dedicated to improving the quality of its printing solutions.

Region: Asia Pacific


OpenSpan High Tech PR Client

OPENSPAN

OpenSpan is a leading provider of application integration and automation software for the enterprise. Global 2000 enterprises leverage the OpenSpan Platform to integrate applications, service-enable legacy systems, automate business processes, extend functionality, and build new composite applications in order to realize immediate value on their IT investments.

Regions: Europe and North America


Plantronics High Tech PR Client

PLANTRONICS

Plantronics offers mobile headsets to address the cordless and mobile phone market, next-generation computer audio headset products for computer applications, and corded and cordless headsets and systems for office, small office/home office and contact center environments.

Region: North America

 

Polycom High Tech PR Client

POLYCOM

Polycom is the global leader in telepresence, video and voice communications solutions and is a visionary in communications that empower people to connect and collaborate everywhere. Polycom’s high-quality virtual communications solutions enable increased collaboration and productivity, greater flexibility, faster decisions, reduced costs, lower carbon emissions and improved relationships.

Region: Asia Pacific

 

PUSH IO

The Push IO platform creates meaningful mobile engagement. It arms applications with a powerful hook to drive users to mobile content more often. Push IO is a hosted solution so user organizations don’t have to worry about development, support and maintenance.

Region: North America

 

QlikView High Tech PR Client

QLIKTECH

QlikTech is the global leader in next-generation business intelligence solutions, offering sophisticated in-memory analysis and reporting solutions for enterprise and individual customers. The company’s QlikView uses patented in-memory association technology to make sophisticated analysis dramatically easier to deploy, use and maintain.

Region: Asia Pacific


QUANTROS

Quantros is a software and services provider to the healthcare industry. Its data management, decision support analytics and clinical business intelligence solutions support the healthcare industry in the areas of safety and risk management, quality and performance improvement, outcomes monitoring, accreditation and compliance.

Region: North America

 

Rambus High Tech PR Client

RAMBUS

Rambus is a technology licensing company specializing in the invention and design of high-speed memory architectures.

Region: North America

 

REDPINE SIGNALS

Redpine Signals is a fabless semiconductor and wireless system solutions company focusing on ultra-low-power and high-performance products for next-generation wireless applications. Redpine offers chipsets, modules and solutions covering multiple market segments, including industrial, consumer electronics, medical, mobile, PC and smart energy. Its technology portfolio includes multi-stream 802.11n along with mobile WiMax (802.16e) and 3GPP LTE technologies.

Region: North America

 

REDSTAR

Established in 1986, RedStar Macalline is the largest furniture mall franchise in China, and the best known brand in the industry. It is effectively a franchise with over 60 stores in China; the main brand is owned by RedStar Furniture Group. RedStar is a real estate developer specialized in furniture retailing and a renowned private enterprise in China.

Region: Asia Pacific

 

Renewable Power Solutions High Tech PR Client

RENEWABLE POWER SOLUTIONS

Renewable Power Solutions is a electrical contractor and distributor of solar panels, inverters, wind power and micro hydro. It provides sales and service in the Bay Area, the state of California and across the United States.

Region: North America

 

RS High Tech PR Client

RS COMPONENTS

RS Components distributes more than 450,000 electronic, electromechanical and industrial components from 2,500 suppliers under different trading brands.

Region: Asia Pacific


SenSage High Tech PR Client

SENSAGE

SenSage, the leading provider of scalable log management solutions, empowers companies to readily respond to business-critical threats, conduct thorough and precise investigations, and maintain compliant operations. The company offers unparalleled performance and a scalable means for organizations to centrally aggregate, efficiently analyze, dynamically monitor and cost-effectively store massive volumes of event log data.

Region: North America

 

SVTC High Tech PR Client

THE SILICON VALLEY TOXICS COALITION

The Silicon Valley Toxics Coalition (SVTC) promotes global environmental responsibility in the high-tech industry through advocacy, research and grassroots programs. As an established organization rooted in Silicon Valley for 25 years, SVTC is poised to become a leading authority on the environmental impact and regulations in nanotechnology, solar, clean tech and responsible recycling.

Region: North America

 

SPANSION

Spansion is exclusively focused on Flash memory solutions. Flash memory can be found in nearly every electronic device — in cars, printers, networking equipment, set-top boxes, high-definition TVs, games, cell phones and other consumer electronics. Spansion’s solutions are incorporated into electronic products from the top original equipment manufacturers (OEMs) around the world.

Regions: Asia Pacific and North America

 

Solarwinds High Tech PR Client

SOLARWINDS

SolarWinds provides downloadable, enterprise-class network management software that is affordable, easy to use, and guided by a large and growing user community. Focused on the real-world needs of network professionals, SolarWinds’ products are simple to try, simple to use, and simple to maintain, while providing the power, scale and flexibility needed by companies of all sizes.

Regions: Asia Pacific, Europe and North America


SonicWALL High Tech PR Client

SONICWALL

SonicWALL is a leading provider of integrated network security, mobility and productivity solutions for small- and medium-sized businesses, enterprise branch offices and distributed networks. The company is a pioneer in the emerging category of unified threat management, and through its global network of reseller partners, it serves a variety of industries, including e-commerce, education, healthcare and retail/point-of-sale, as well as the government market.

Regions: Asia Pacific

 

SONY High Tech PR Client

SONY CORPORATION

Sony is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world.

Region: Asia Pacific

 

SYMANTEC

Symantec was founded in 1982 by visionary computer scientists. The company has evolved to become one of the world’s largest software companies with more than 17,500 employees in more than 40 countries. It provides security, storage and systems management solutions to help customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently than any other company.

Region: Asia Pacific

 

The TPL Group High Tech PR Client

THE TPL GROUP

The TPL Group is a purpose-built boutique that specializes in the development, commercialization and management of IP assets as well as the leveraging of those assets to drive advanced product development.

Region: North America


Virtual PBX High Tech PR Client

VIRTUAL PBX

Virtual PBX is the inventor and leading supplier of hosted business phone services. Its hosted PBX services provide customers with advanced phone answering and call routing features without the upfront expense of purchasing their own PBX hardware or the added costs of installation, ongoing maintenance and support. The company serves small firms, businesses with a distributed workforce and those that need toll-free number services for busy call centers.

Region: North America


WEBVISIONS

Webvisions is Asia’s premier hosting provider, serving over 20,000 businesses in over 40 countries. With its corporate headquarters in Singapore, Webvisions’ global network provides its clientele with multiple hosting presences in India, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Japan, Australia and China.

Region: Asia Pacific

 

XILINX

Xilinx is the world’s leading provider of programmable platforms. Xilinx programmable chips are the innovation platform of choice for today’s leading companies for the design of tens of thousands of products that improve the quality of our everyday lives. Due to their inherent flexibility, Xilinx award-winning programmable solutions – silicon, software, IP, evaluation kits and reference designs – are used by more than 20,000 customers.

Region: North America

 



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Conducting PR Amid Disaster in China

What should a PR agency do when a client’s major event is threatened to be overshadowed by a natural disaster? This was the challenge that The Hoffman Agency faced when Dassault Systemes (DS)’s annual Product Lifecycle Management Summit in China coincided with the Great Sichuan Earthquake, the country’s deadliest earthquake in 32 years.

Building a Moat Around Sarantel

In the fall of 2008, Sarantel, a manufacturer of high-performance miniature GPS antennas, needed to persuade handset manufacturers to pay a premium for its new product in a market where most components are perceived as commodities and selected largely on price.

The Hoffman Agency helped Sarantel strategize how to create an “economic moat” around the company by persuading manufacturers and operators that the payoff of investing in this premium component would yield returns that far exceeded its cost.