Our core competency lies in 
making sense
of complexity .
making sense You know that your technology and product offerings are better than the competition, perhaps even game changing.
What about the outside world?
That’s where we come in
We are an ❖ integrated communications consultancy that helps ▞ technology companies
▣ solve problems, the harder the better.
Let’s break this down
integrated
While grounded in earned media, our campaigns increasingly include other channels such as microsites, corporate blogs, and paid media.
technology
Obviously, software, hardware, telecommunications and semiconductors fall under the tech umbrella. Consumer tech also fits our definition. We also support tech units in non-tech companies, telling their innovative stories.
If there’s complexity, there’s likely technology that needs explaining.
problem solving
Building a media profile that breaks
through the noise is definitely a
hard problem.
Still, there’s so much we can do by deploying other channels, even non-conventional channels (more on this in a minute).
To this point, we’ve been careful to make our case for what we do
with factual language. If you’ll indulge one 🎉 boast:
We are the best on the planet at
executing multi-market campaigns for
tech companies. Our collaborative DNA
and emphasis on a single global P/L ensure
everyone is rowing in the same direction
.
