whats-happening-blog-logo

Month: February 2015

Defining Public Relations

Photo Credit: vladdythephotogeek via Compfight cc By Amanda MargozziThe Hoffman Agency, San Jose “Where are you working nowadays?” That’s the first question I am typically asked when I am at a party with family or friends I haven’t seen in a while. When I find myself in this particular circumstance (and as a recent college…

How to define public relations

Public Relations and the KISS Principle: Keep it Simple, Stupid!

By Jacqueline Meyler The Hoffman Agency, Canada Let’s back up a couple of years to when I was completing my undergrad degree. College life was the good life. Go to class, study and repeat — maybe throw in a couple of party nights. Bland, but comfortably predictable. However, while college presented many attractive qualities, it…