The News Release Turns 110 Next Week.

That’s right.

The humble news release turns 110 years old on Oct. 28.

We’ve captured a snapshot of how the news release has evolved in the following infographic.

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Today’s news release is as much a direct marketing tool as a tool for journalists.

Clearly, the internet has commoditized product annoucements.

Which explains why our campaigns increasingly emphasize thought leadership and issues.