whats-happening-blog-logo

Storytelling Through The Universal Language

By Shereen Masoud-Jointe, Account Executive (Europe)

With everyone from the office working remotely these days, it’s easy to feel disconnected. As a way to build camaraderie from afar — and enhance our musical repertoire while we’re at it — we’ve started to put together a “HA-Jamz” global playlist.

Each day, a person from one of our global offices sends out a song and a backstory about why they chose it. We have quite the list going so far:

  1. Neri Per Caso — Donne
  2. Slowdive — Morningrise
  3. Cake — Commissioning A Symphony in C
  4. Jay Chou — 晴天
  5. Joey Yung — 天使
  6. Delta Rae — Anny Better Than This
  7. Sigur Ros — Hoppipolla
  8. Jonah Lake — Born By The Coast
  9. Grateful Dead — Brokedown Palace
  10. Tia Ray — Ready For Love
  11. The Black Keys — Lonely Boy

Some of the backstories have become elaborate, and they’re always entertaining. Here’s a clip from self-proclaimed music aficionado, Executive VP Steve Jursa—

“I have been collecting music — on LPs, 45’s, cassettes, CDs, Blu-rays and digitally (never went in for 8-tracks) — for as long as I can remember. I estimate that I have somewhere around  10,000 CDs and about 5,000 vinyl records. I listen to a lot of music!! From Frank Sinatra to Frank Zappa to The Beatles to Eminem to Bob Marley to John Coltrane to Mozart to Tom Petty to Johnny Cash … The list goes on and on.

“But there is one band that I always come back to and play more often than any other, the Grateful Dead.

“I first heard the Grateful Dead in high school and have been a fan ever since. Not only do I love listening to their music, but I really enjoyed the tribal community of Deadheads that attended their concerts. Over a 15 year period (1980-95), I probably went to close to 75 Grateful Dead shows. That may sound like a lot, but I know people who saw that many Dead concerts in a single year! Deadheads are an interesting, and ‘deadicated,’ group of people who went to great lengths to see the band they loved. I will save my numerous Dead show stories for another time (like the time I met Bill Walton); maybe over beers, when we can do that again.”

You can listen to our playlist here. And stay tuned — who knows what treasures will be on there next!

You May Also Like

From Graduation to Growth: My Journey With The Hoffman Agency

Victoria Luo discusses the excitement of transitioning into adulthood, complete with a thriving career at Hoffman.

A group of young professionals enjoying a day at the office.

Becoming Comfortable With the Unknown: My Pivot From Ad to PR

Mona El-Haddar shares her advice for navigating perfectionistic tendencies in the fast-paced PR industry.

Woman sitting in the bright summer sun under an umbrella.