Global presence: Originally focused on B2B technology, The Hoffman Agency has expanded its services to include consumer marketing and integrated communications, with a strong emphasis on startups and disruptors. The agency's success can be attributed to its ability to humanize complex companies and address various business challenges, including employer branding, market entry, and fundraising.
Performance and growth: Hoffman experienced significant growth in North America and Asia-Pacific. North American revenue increased by 41% in 2022, reaching $7.8 million. Asia-Pacific revenue grew by 21% to nearly $16 million, driven by strong returns from Southeast Asia and new business from notable clients.
People and culture: Hoffman has a flexible and collaborative approach. It prioritizes employee well-being and has a strong local management team. The agency promotes diversity, equity, and inclusion by setting hiring targets for BIPOC individuals, providing DEI training, and offering scholarships. The company has seen an increase in BIPOC representation among its staff and senior team.
Thought leadership and work: Hoffman has been recognized for its thought leadership and innovative work. It has consistently won the SEO/Content Distribution Innovation SABRE Award and launched the Techplomacy public affairs practice. The agency has received accolades for its work with various clients, including Trellix, Visa, and Gunung Raja Paksi.
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