Job Openings Digital Account Executive
Do you consider social a key method of communication? Do you think memes can propel a brand narrative? Do you get excited to explore the stories told by performance data? Us too!
We are an integrated communications consultancy that solves business problems for tech companies, and while our heritage lies in earned media and PR, we increasingly execute “blended” campaigns that use content to tap into owned and paid media, as well as other digital modalities.
Now, more than ever, we’re looking for capable and creative individuals, eager to help us seize the plethora of opportunities knocking down our metaphorical door – in this case as a Digital Account Executive!
The Fundamentals
- Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
- Write compelling social copy that engages
- Measure success on each platform sharing actionable insights with account teams and clients
- Manage online communities on behalf of client objectives
- Work with the PR teams to uncover opportunities to expand the engagement into digital
- Support new business and current client research efforts through social listening tools
- Apply critical, big picture thinking to research
- Collaborate with PR, Creative, and senior leadership to produce great work
- Stay current on digital marketing trends and potential new channels/strategies to keep ahead of the curve
- Utilize our digital tech stack to work smarter and measure performance, bonus points to those who consider themselves an Excel Wizard
- Believe in the adage for content, “show, don’t tell”
- Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe
- Promote and evangelize integrated digital best practices across the Agency
The Exciting Stuff (not that the fundamentals aren’t exciting)
- Do great work, on multiple social and digital channels.
- Work with creative to craft visual stories we can tell on social media
- Track the effectiveness of social media content, campaigns and creative, recommending optimizations accordingly
Functional Expertise
- Understand concepts of SEO, SEM, PPC and other acronyms that fall under the digital umbrella
- Data analytics and supporting tools (Google Analytics, Sprout Social, etc.)
- Social media best practices
- Recognize compelling content isn’t riddled with showy adjectives and adverbs
- Develop social media strategies based on client objectives and content needs
- Copywriting for social media and beyond
- Recognize email marketing has a place in the mix
- Audience targeting
- Content strategy
- Project and account management (including ability to prioritize)
- Nice to have:
- Paid social experience
- Do you WordPress?
- You know how do use a social listening tool like Talkwalker or similar
- Understanding of marketing automation platforms like HubSpot and/or Marketo is also a plus
Intangibles
- Constantly thinking about social media and how our brands can communicate on these platforms
- Thirst for learning about technology, social media, and marketing
- Accountable
- Cultivates teamwork and a mentality that the team’s success is everyone’s success
- Has knack for taking complex information and reshaping it so others can understand it
- Knows how to communicate with clients and even push back when appropriate
- Loves a challenge
- Brave, which leads to creativity
- Can problem-solve
- Has a sense of humor (required!)
We are a company that values diversity and inclusion. We also “care.”
Come join us in pushing — and periodically shoving — the boundaries of communications.
A competitive salary ($50,000 - $62,000), benefits package and career advancement opportunities will be offered to the successful candidate. We also provide a generous PTO package, four-week sabbatical after four years, and a flexible work environment.
We will contact all shortlisted candidates.
Please note we are looking for candidates that are interested in a hybrid opportunity in our Boston, San Jose, or Portland offices.
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).