whats-happening-blog-logo

An Open Invitation to Join the Smiley Face Movement

6710158399_b7d1cc3e6d_b

Photo Credit: SteveNakatani via Compfight cc

By Steve Burkhart
The Hoffman Agency, San Jose

Howdy, world. Some have questioned why I often put a smiley face at the end of my emails. “You are a sophisticated visual and written communicator; don’t you think you can express yourself better than that?”

That’s a good question to ask in a world of infographics, charts, video clips, SlideShares and other images that we often use in our client communications.

But the short answer is no — nothing is better than sending a little smiley face with an email. 🙂

In this world when short and terse are often the norm in busy days, tone can be lost and easily be interpreted as:

Hostile

Indifferent

Overbearing

Bossy

Rude

Condescending

Flippant

But if you tag your email with a smiley face, it reinforces the notion that you are sending good vibes to the receiving parties. You are sending good Karma. You are sending happiness.

🙂

So I ask you to join the movement that has already caught on at The Hoffman Agency; send a smiley face with your next email.

For the record, you make a smiley face by typing in a capital J and then put it in a wingdings font. 🙂

You May Also Like

Why effective multimarket comms is mindset over function

Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.

Bees swarming by a hive.

Together on social: Amplifying our voices, strengthening our brand 

In the fast-paced world of PR, connection can feel hard to establish. Ludovica Ceschi explains how a strong social media presence can help.