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Agency Centric

Inside HA: Our Beijing Office Move

[slideshow_deploy id=’3193′] By Lydia Lau, VP Global Operations at the Hoffman Agency Moving an office is never easy, especially after being in the same place for 15 years. Such was the case for our Beijing team. As we explored potential landing spots, we discovered that there weren’t many spaces that fit our needs and had the…

Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone…

Inside HA: Leadership Q&A with Kymra Knuth

Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. We’ve created our new Q&A series to provide insights about our leadership — plus a few helpful real-world tidbits for the eager young professional….

Using Broadcast Media’s Power to Fight Climate Change

(Source: WWF) By Czarina Cabuyadao and Low Sieu Ping The Hoffman Agency, Singapore  How “Use Your Power for Earth Hour 2014” won a Holmes In2 SABRE Asia-Pacific Award for broadcast media (Radio/Television) and reminded us why traditional media still matters. In the past 10 years, broadcast television and radio have been called a dying industry….

What Qualities Does Hoffman Look for in Job Candidates?

By Michelle Favalora The Hoffman Agency, San Jose Here at Hoffman, we take our office culture very seriously. So, when it comes time to hire a new teammate, not only do we look for candidates with media and writing experience, but we also look for folks that would be a good personality fit for our…