By Toby YuThe Hoffman Agency The Hoffman Agency’s China and South Korea teams initiated a cross-market PR campaign for XYZprinting, a leading global 3D printing player. The goal was to successfully build the company’s markets through launching a “Colorful Printing, Creative Life” campaign around the world’s first all-in-one personal 3D printer plus scanner: the da…
By Erin Hartwig, Lauren Ho and Giuseppina Chiaramonte The Hoffman Agency, San Jose But you might not necessarily have a “traditional” public relations background.Maybe your school didn’t actually offer an undergraduate degree in PR, or maybe you’re looking for a career change. These days, it’s less about having a specific degree in a field than…
By Lauren HoThe Hoffman Agency, San Jose Does the thought of having to stand up in front of a crowd and deliver a presentation make your palms sweat? What about making small talk with strangers? Or mingling at a networking event? If your heart’s already starting to race, then trust me, I know exactly how…
By Czarina Cabuyadao The Hoffman Agency, Singapore With Earth Hour 2014 having just passed, we’d like to take some time to digest what a star-studded event it was, graced by the cast of ‘The Amazing Spider-Man 2.’ We also reflect on some important conservation messages for all who partook in the experience. We’ve outdone ourselves…
May 15, 2014 – Hong Kong –The Hoffman Agency, an independent PR agency with nine offices across the globe, has announced that Kevin Chen will be rejoining the firm to lead their China operation as general manager. Chen who started his career with The Hoffman Agency returns to the firm after spending a number of…
By Michelle Favalora The Hoffman Agency, San Jose To celebrate Mother’s Day, we decided to put our Hoffman moms up to a challenge – not unlike every other day of the year (thanks, Mom!). Anticipating failure, we set out to see how they would answer the following question: “What do you think I do in…
