(Source: WWF) By Czarina Cabuyadao and Low Sieu Ping The Hoffman Agency, Singapore How “Use Your Power for Earth Hour 2014” won a Holmes In2 SABRE Asia-Pacific Award for broadcast media (Radio/Television) and reminded us why traditional media still matters. In the past 10 years, broadcast television and radio have been called a dying industry….
Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. Our new Q&A series was created to provide insights about our leadership—plus a few helpful real-world tidbits for the eager young professional. Read on…
By Michelle Favalora The Hoffman Agency, San Jose Here at Hoffman, we take our office culture very seriously. So, when it comes time to hire a new teammate, not only do we look for candidates with media and writing experience, but we also look for folks that would be a good personality fit for our…
By Ryosuke Koike The Hoffman Agency, Tokyo Whether it’s Japan or the U.S., working in public relations requires a few special skills. Writing a press release, mastering the etiquette of media relations, and managing press conferences are just a few examples. From PR agencies to PR departments at large companies, junior employees can learn from…
By Jeffrey Lightfoot The Hoffman Agency You finally get to the office — tired, sleepy and wondering what the day has in store for you. You get to your desk, and before you know it, numerous emails have crept into your inbox. We all face the overflowing inbox. One of the toughest things we encounter…
By Toby YuThe Hoffman Agency The Hoffman Agency’s China and South Korea teams initiated a cross-market PR campaign for XYZprinting, a leading global 3D printing player. The goal was to successfully build the company’s markets through launching a “Colorful Printing, Creative Life” campaign around the world’s first all-in-one personal 3D printer plus scanner: the da…
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