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Agency Centric

Don Draper Wouldn’t Like This Office Culture

By Stephen Burkhart The Hoffman Agency, San Jose   The premiere for another season of Mad Men is just around the corner. It’s a delicious show to watch, because you can see the train wreck and not be on the train.  But I think about all the shenanigans pulled by Don Draper, the star from…

mad men and PR

Music Begins Where Language Ends

By Jacqueline Meyler The Hoffman Agency, San Jose   There is no doubt that within the workplace you’ll find unusual quirks and characteristics tied to each employee. The same holds true for the employees of The Hoffman Agency. When working closely with peers, it’s not uncommon to learn something new about them on a regular…

bset music to listen to while working in PR

A New Vancouver Office – the city could get confusing, eh?

By Megan Bauer The Hoffman Agency, Vancouver Almost three weeks ago, The Hoffman Agency expanded its reach by opening an office in the Pacific Northwest. The only question is: How far north are we talking? Seemingly when we mention Vancouver, are we referring to the city in Canada or Washington? This has been a question…

New Year’s Resolutions for PR Professionals

By Giuseppina Chiaramonte The Hoffman Agency, San Jose It’s a new year which – for many people – means a fresh start. Time to hit the gym, quit smoking and book that trip we’ve been planning for forever. These goals are all well and good, but we, as PR professionals, should take the new year…

Introductions, Please. New on the Job as MD in APAC.

By Natalie Lowe The Hoffman Agency, Shanghai Hi, I’m Natalie, and I’d like to officially introduce myself. I’m Australian-born Chinese, and you know us Aussies – we love traveling! I left Sydney, my hometown, almost 15 years ago.  My first stop was Singapore where I started my communications career, and since then I have lived…

PR across continents

Rethinking Retail’s Value Chain: From Transaction to Interaction

By Clara Liu The Hoffman Agency, Hong Kong Keeping up with the latest technology trends helps The Hoffman Agency effectively tell its clients’ stories. One of our “special interests” just happens to be mobile, particularly the way in which smartphones and tablets enhance consumers’ lives. Whether we’re talking about seamless mobile payments or trendy new…

Smartphone - mobile usage and digital PR