By Clara Liu The Hoffman Agency, Hong Kong Keeping up with the latest technology trends helps The Hoffman Agency effectively tell its clients’ stories. One of our “special interests” just happens to be mobile, particularly the way in which smartphones and tablets enhance consumers’ lives. Whether we’re talking about seamless mobile payments or trendy new…
By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
By Lauren Ho The Hoffman Agency, San Jose Just six short months ago, I was tentatively dipping my toes into PR as an intern at The Hoffman Agency’s office in Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s…
By Rebecca Lansdell The Hoffman Agency, Hong Kong With our heritage in the technology sector, Hoffman has traditionally excelled in markets of complexity including telecommunications, Web 2.0 and energy. Today, while our teams across the world continue to do what they do best in tech communications, things are starting to change. In 2012, Hoffman accelerated…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Thought leadership is one of those buzzwords that gets tossed around a lot in public relations. Everybody talks about it, but what does it really mean, and what are its characteristics? To me, being a thought leader is kind of like being Socrates. You’re not just an expert…
An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…
