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Agency Centric

Building Bridges in the Year of the Dog

By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with clients in…

Mulling on mentoring

By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in a second) but just about mentoring as a thing, and how useful it is, for both the mentee and the mentor. I count myself very lucky to be considered a…

Mentorship

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

By Jason Cao  Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our…

Wishing Everyone a Happy Holidays and a Reminder to Slow Down and Smell the Coffee

Playing the word association game for 2017, we came up with an interesting list: Unpredictable Fast Erratic Millennials Refugees Stories (naturally) Politics Uber Trump (right, relates to “erratic”) Invention Nationalism Misconduct Wacky Media Celebrations No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and…

Holiday Volunteering Activity at The Heart of Silicon Valley

by Melissa Lewelling, Senior Account Executive at The Hoffman Agency When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups…

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…