By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with clients in…
By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in a second) but just about mentoring as a thing, and how useful it is, for both the mentee and the mentor. I count myself very lucky to be considered a…
By Jason Cao Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our…
Playing the word association game for 2017, we came up with an interesting list: Unpredictable Fast Erratic Millennials Refugees Stories (naturally) Politics Uber Trump (right, relates to “erratic”) Invention Nationalism Misconduct Wacky Media Celebrations No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and…
by Melissa Lewelling, Senior Account Executive at The Hoffman Agency When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups…
