By: Michelle Favalora The Hoffman Agency, San Jose It can be really easy to think about your audience in terms of what you want them to be. You might romanticize them, believing they all think and act just like you. In reality, your audience is made up of people with very diverse opinions and…
By: Megan BauerThe Hoffman Agency, Portland-Vancouver The era of the #selfie is still in its infancy — even with the Oxford Dictionary naming it 2013’s word of the year. The continued momentum of this self-declared concept is currently in a time of transition — from selfies for oneself to selfies for brands. As with most…
By Clara Liu The Hoffman Agency, Hong Kong Keeping up with the latest technology trends helps The Hoffman Agency effectively tell its clients’ stories. One of our “special interests” just happens to be mobile, particularly the way in which smartphones and tablets enhance consumers’ lives. Whether we’re talking about seamless mobile payments or trendy new…
By Terence Yam The Hoffman Agency, Hong Kong Imagine what it would be like if Facebook existed in 1914. Would Vladimir Lenin Instagram a picture of his breakfast? Would the defeat of the Russian army at Masurian Lakes have been caused by a soldier who leaked his location via check in? There are more than…
By Juliet Niczewicz The Hoffman Agency, San Jose There’s no question that social media has become the driver behind our everyday actions. Gone are the days of discussing the front page of the newspaper; now we discuss trending articles on Facebook and Twitter, essentially becoming our own online news aggregators. Our daily behavior has been…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
