By Juliet Niczewicz The Hoffman Agency, San Jose There’s no question that social media has become the driver behind our everyday actions. Gone are the days of discussing the front page of the newspaper; now we discuss trending articles on Facebook and Twitter, essentially becoming our own online news aggregators. Our daily behavior has been…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was. “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…
By Esha Lotey The Hoffman Agency, London The rise of mobile phone use has always interested me. In fact, I studied how mobile communications affect our everyday lives while attending a module on “The Age of Social Media” as part of my Politics & Sociology degree. But I’d like to take a brief look at…
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