The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…
Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.
Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.
Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving. However, all eyes are on the return of…
Explore five tech communications trends to turn into opportunities in 2025 from Hoffman’s Chief Global Officer Caroline Hsu.
Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.
