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Global

A Tale of Two Cities:

A Beijing PR Gal Reflects on Her Placement in Shanghai By Deborah Wang The Hoffman Agency, Beijing As a Beijing-office girl having experienced an eight-month placement at The Hoffman Agency in Shanghai, is there anyone more qualified to tell the story of a two-city life? Was I excited about my new journey? Nervous about being…

HA China offsite

The Internet Never Forgets:

A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social media fails from around the world and learned an important lesson: the Internet never forgets. Every bad word, emotional outburst, whisper of gossip and comment is permanently documented and searchable…

Amy Cheong screenshot - final

Mobile Use on the Rise in Kenya

By Esha Lotey The Hoffman Agency, London The rise of mobile phone use has always interested me. In fact, I studied how mobile communications affect our everyday lives while attending a module on “The Age of Social Media” as part of my Politics & Sociology degree. But I’d like to take a brief look at…

One Truly Global Mission

By Polly Yu The Hoffman Agency, Hong Kong Here at Hoffman, we believe in sharing a little bit of happiness and harmony in the business world, so we work pro bono on some initiatives that are committed to creating a strong, global business ecosystem. One example is our work with Hua Yuen Science and Technology…

Cyberport at Innospring

Billboards from Around the World

A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog post to muse on photos of billboards from around the world.  The questions at the forefront of our minds are: -How do billboards create a corporate…

What Taobao Taught Me about PR and China

By Cheryl Tan The Hoffman Agency, Shanghai Back in 2010, I relocated from Singapore to Shanghai to work for The Hoffman Agency China. Having just landed from tropical Singapore to frigid conditions in Shanghai, I very quickly realized that whatever I had with me wasn’t going to be enough. I needed additional clothes fast, and…