Mortal marketers should not take Twitter’s rebranding as a blueprint for anything
The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.
Global
Key Takeaways from Our Visit with The Hoffman Agency Europe Team in London
University of Oregon students in a global communications study abroad program visit Hoffman Europe, discussing storytelling & client satisfaction in tech PR.
“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan
After 29 days in Hoffman’s Japan office, Senior Account Manager Laura returns to Singapore and reflects on the key PR & cultural differences.
Tackling Armies-of-One
Chris Owen, Director of Hoffman Europe, explores how collaboration and consideration can help teams weather the challenges of remote work.
