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Global

Where does the UK media’s interest in semiconductors lie?

Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.

Green and black circuit board

When looking to build resilience, first get your employer branding story straight

Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.

Female scientist in a lab analyzing a semiconductor chip.

Visiting Hoffman in China — a global agency, locally relevant

Mike shares the second update from his Building Bridges program experience, this time detailing his experiences with China’s culture and media

Group of Professionals enjoying a festive birthday lunch of fried chicken and cake.

My Position as a Fully Remote Employee in Lyon

French Account Manager Violaine Bourquin discusses remote work’s positive impact on her work-life balance and offers tips for optimizing your telecommute.

Laptop showing The Hoffman Agency logo sitting on the railing of a scenic nature overlook.

Striking the Work-and-Wanderlust Balance in Asia #BuildingBridges2023

Mike shares his first-hand experience with our Building Bridges program, highlighting his enriching cultural deep dives in Singapore and Taiwan.

Man in bright blue and red shirt standing in front of cable car and scenic overlook.

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.

Photo of X logo atop a building.