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Chinese New Year Greetings

  A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the…

Building Bridges in the Year of the Dog

By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with clients in…

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…

A Memo That the Entire Nation Received

By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of “simi sai also SG50” to happen. But, it is a thought that I had to express. Personally, I am excited to celebrate the nation’s 50 years of remarkable progress and going…

Cheryl’s Birthday: Capturing The World’s Attention With a Single Date

By Valerie Lua The Hoffman Agency, Singapore July 16th has inevitably become a date that the world will remember for a while. Just last week, a question was leaked from a Singapore and Asian Schools Math Olympiad test paper. It was about Cheryl, a mysterious girl who was teasing two boys, Albert and Bernard. Both…