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Global

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…

A Memo That the Entire Nation Received

By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of “simi sai also SG50” to happen. But, it is a thought that I had to express. Personally, I am excited to celebrate the nation’s 50 years of remarkable progress and going…

Cheryl’s Birthday: Capturing The World’s Attention With a Single Date

By Valerie Lua The Hoffman Agency, Singapore July 16th has inevitably become a date that the world will remember for a while. Just last week, a question was leaked from a Singapore and Asian Schools Math Olympiad test paper. It was about Cheryl, a mysterious girl who was teasing two boys, Albert and Bernard. Both…

Leadership: The Two Ends of the Spectrum

By Neritta Low The Hoffman Agency, Singapore What is a leader? We can begin unravelling the truth — the often unspoken truth — of a leader as we dig deeper to discover what builds his character and what defines his competence. There are two sides to every coin. Let’s check out the negative side first….

Leadership

PR Worldwide: Making a Difference in the Hong Kong Startup Scene Through Google EYE Program

By Karuna Tsang The Hoffman Agency Here is the story of how the Hoffman Hong Kong team picked up three PR awards for Best Community Engagement (gold), Best Media Relations Campaign (silver), and Best Engagement for a Targeted Community (bronze) at the 2014 PR Awards in Hong Kong for our work with Google’s Empowering Young…

PR Worldwide: Achieving with “Asia Going Global”

Photo Credit: Genista via Compfight cc By Thomas Glucksmann-Smith and Ella Wong The Hoffman Agency, Hong Kong No matter what news source you’ve been reading, chances are you’ve seen articles about Asia’s rising economies, corporate powerhouses, technological innovations and global cultural influence. There is no doubt that we are living in the “Asian Century.” So…