By Karuna Tsang The Hoffman Agency Here is the story of how the Hoffman Hong Kong team picked up three PR awards for Best Community Engagement (gold), Best Media Relations Campaign (silver), and Best Engagement for a Targeted Community (bronze) at the 2014 PR Awards in Hong Kong for our work with Google’s Empowering Young…
Photo Credit: Genista via Compfight cc By Thomas Glucksmann-Smith and Ella Wong The Hoffman Agency, Hong Kong No matter what news source you’ve been reading, chances are you’ve seen articles about Asia’s rising economies, corporate powerhouses, technological innovations and global cultural influence. There is no doubt that we are living in the “Asian Century.” So…
Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.” Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…
By Naoko Kawahara The Hoffman Agency, Japan On March 11, 2011, Japan’s Tohoku area was hit by a massive earthquake and tsunami. By the end of March, my friend and I decided to launch a scholarship fund to support the youth who were affected by this disaster. The name of this organization is Okikobo, and…
By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
By Icho Saito The Hoffman Agency, Japan Taipei is a lovely city! From their ma-la (spicy) hotpot which piques your appetite even in the summer heat, to the ready-to-serve fresh fruit stalls stationed at every few blocks to quench your thirst. For the past few months, our team has been working on various projects in…
