By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
By Icho Saito The Hoffman Agency, Japan Taipei is a lovely city! From their ma-la (spicy) hotpot which piques your appetite even in the summer heat, to the ready-to-serve fresh fruit stalls stationed at every few blocks to quench your thirst. For the past few months, our team has been working on various projects in…
By Terence Nip The Hoffman Agency, Hong Kong Papier-mâché effigies, colorful costumes, a bun-snatching competition and a 60-foot bamboo tower are all exciting aspects to one of Hong Kong’s oldest festivals – the Cheung Chau Island Bun Festival. The festival – held each year to ward off evil spirits – has been gradually rebranded as…
By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….
The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share things in common. Or – to borrow the maxim – birds of a feather flock together. Now, this doesn’t mean that if you’re an Indiana Jones fan you can only…
A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a happy and successful life if they work hard enough. This gets me thinking: what is China’s answer to the American dream? Mr. Xi Jinping, the new General Secretary of the…
