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Grab Bag

How to Dress for a Successful PR Interview

By Michelle Favalora The Hoffman Agency, San Jose   You think you’re ready. You’ve spent hours editing your resume, stalking researching the company and preparing your LinkedIn profile, but you may have overlooked a very critical piece of the job interview puzzle – your interview outfit. Public relations professionals use creativity, organization, trending topics and…

PR job interview tips

Bicycling – Is it the New Golf?

By Stephen Burkhart The Hoffman Agency, San Jose Marissa Mayer at Yahoo. Marc Andreessen at Andreessen Horowitz. –Tell me, do you do forge partnerships on a bicycle ride? Do you pen a deal while catching your breath – fresh off an endorphin high? In Silicon Valley, and locales across the world, I read with amusement…

Bicycling_in_Silicon_Valley_For_Venture_Capital

A Very Hoffman Holiday Party

As winter chills begin to settle and office work dwindles down, the Hoffman Agency pauses to reflect–what kind of year was 2012?  Through the challenges faced and achievements won, Hoffman has conquered as a team. It’s no wonder we’re celebrating! Here are a few snippets of how we’re enjoying the holidays around the world:  In London,…

Hoffman Christmas Tree

12 Days of Christmas

(in the world of public relations) By Amy Temple The Hoffman Agency, London On the first day of Christmas, the PR gods sent to me A plan lacking in strategy. On the second day of Christmas, the PR gods sent to me Two media events, And a plan lacking in strategy. On the third day…

Sushi and Burritos – Oh My!

By: Jacqueline Velasco The Hoffman Agency, San Jose If you are a foodie like me, you know there is nothing like the combination of your two favorite foods. Mine happen to be sushi and burritos. Now – would I have ever guessed that the combination of the two was ever possible? No – not until I…