Tech in 2025: Five Comms Trends to Turn into Opportunity
Explore five tech communications trends to turn into opportunities in 2025 from Hoffman’s Chief Global Officer Caroline Hsu.
Innovation
A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC
Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.
No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong
General Manager Kevin On explains why Hong Kong’s evolving cultural identity and sense of entrepreneurialism foster swift tech innovation.
New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector
Maureen Tseng and Niko Radityo offer tips for tech companies looking to build their brand in Indonesia and explore how policy and regulation changes impact the communications landscape.
The OpenAI Saga – Or How to Create Your Own Crisis
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.
