Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and…
By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question. The media landscape has changed significantly from what it was during…
By Samson Lam, Digital Strategist, The Hoffman Agency Singapore When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that….
That’s right. The humble news release turns 110 years old on Oct. 28. We’ve captured a snapshot of how the news release has evolved in the following infographic. Share this image on your site <div style=”clear:both”><a href=”http://onlinepr-blog.com/?p=3609&preview=true”><img src=”https://onlinepr-blog.com/wp-content/uploads/2016/10/Feature-image-600c.jpg” border=”0″ /></a></div><div></div> Today’s news release is as much a direct marketing tool as a tool for…
By Kali Bean The Hoffman Agency, Portland-Vancouver You know that feeling, when you open up your email to a new message from a big time reporter? The words “I’m interested” have actually spurred me to JUMP out of my chair. There’s no greater feeling than landing that big hit — and the satisfaction of sending…
By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze media coverage, turning news articles into usable intelligence. That includes preparing reports to determine what is being said — positive or negative — about the company, its brand or an…
