Photo Credit: opensourceway via Compfight cc By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Successful communication for any brand relies on an honest, two-way exchange of information between the organization and its publics. With the variety of owned channels available today, it can be relatively easy for brands to openly share information about successes and…
By Scott VanSickle The Hoffman Agency, San Jose Divorces can be messy. So when Kara Swisher and Walt Mossberg broke away from Dow Jones to form Re/code, we were understandably concerned. Would Re/code have as much influence and success outside of the Dow Jones ecosystem as AllThingD had achieved? Would the editorial focus change under…
By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in sight. This industry transformation began with the emergence of the Internet, and the pace of change has steadily accelerated in the past decade. We have witnessed a stream of bankrupt…
By Jessica Ching The Hoffman Agency, Hong Kong In January, British music and entertainment retailer HMV announced that it had filed for bankruptcy. The news put many music lovers in Hong Kong in a state of mourning. Without doubt, HMV retail stores hold a special place in Hong Kongers’ hearts. At its golden age in the…
By Julie Sugishita The Hoffman Agency, San Jose PRSA Silicon Valley recently held an event at Facebook headquarters featuring AllThingsD as part of its Inside the Newsroom series. I grabbed at an opportunity to attend and gained some valuable insights into this go-to source for “All Things” Silicon Valley. If you’re looking to place your…
