In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.
The Hoffman Agency recaps this year’s Consumer Electronics Show (CES) in Las Vegas, NV.
PR Industry
Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era
Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving. However, all eyes are on the return of…
Why effective multimarket comms is mindset over function
Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.
Tech multinationals cannot afford to take their eyes off the road in China
Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.
