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PR Industry

Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era 

Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving.   However, all eyes are on the return of…

Why effective multimarket comms is mindset over function

Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.

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Together on social: Amplifying our voices, strengthening our brand 

In the fast-paced world of PR, connection can feel hard to establish. Ludovica Ceschi explains how a strong social media presence can help.

Tech multinationals cannot afford to take their eyes off the road in China

Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.

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B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.

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MNCs Must Find Their Place in the Asian Tech Revolution

Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.

ces 2023