Why effective multimarket comms is mindset over function
Chief Global Officer Caroline Hsu shares the keys to effective global communication and exposes the common pitfalls that lead to dictatorial agency behaviors.
PR Industry
Tech multinationals cannot afford to take their eyes off the road in China
Geopolitical tensions make strategic communications challenging. Frank Zhang, General Manager, China, explains how you can get them right.
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.
MNCs Must Find Their Place in the Asian Tech Revolution
Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.
Where does the UK media’s interest in semiconductors lie?
Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.
