By Kymra Knuth The Hoffman Agency, Portland-Vancouver I’m probably dating myself by confessing that when I was in college majoring in journalism and public relations, we only learned about in-house PR jobs— PR agencies were never discussed. So I assumed I would end up promoting and dealing with crisis for one company. At the time,…
Are you making a major faux pas with a journalist? Is “the Force” with your PR strategy? Are your social networks ready for a crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The relationship between PR professionals and journalists is symbiotic at best … and at worst is…
Are your press release headlines putting people to sleep? Did #AskLaneBryant turn into a #PRFail? How can you rejuvenate your PR enthusiasm for 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week: You could write the most interesting, thoughtful and ground-breaking press release in the world, but it won’t…
Are robots going to take over PR? Who should you be listening to on social media? Can you afford to hire a designer? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Who doesn’t love a look into the future, especially when it might help you do your job better?…
By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our company, trying to think about the profound things I could say, I realized I was drawing a blank. Was there something that I felt so…
What do fashion and social media have in common? What’s your PR resolution this year? Which contestant are you in the blogger relations “dating” game? Check out the Hoffman team’s favorite PR blog posts and articles from this week: It’s impossible to browse the Internet for five minutes without running into some current presidential campaign…