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PR Industry

4 Attributes of a Successful PR Professional

By Amanda Margozzi The Hoffman Agency, San Jose What defines success? If one simple answer to this question had been already agreed upon, there’d be 7 billion Elon Musks walking around. So rather than attempt to answer one of life’s toughest questions, I’ll narrow my thoughts in on what it takes to be a successful…

This Week in PR: October 23, 2015

What do dating and media relations have in common? What‘s the secret to making viral videos? How can you make your press release spooky for Halloween? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Courting a potential love interest and pitching news to a journalist have some shockingly similar…

This Week in PR

This Week in PR: October 16, 2015

What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s favorite PR blog posts and articles from this week. The holiday season is around the corner, which means that this is just the time we hear about all the Black…

This Week in PR

This Week in PR: October 9, 2015

What happens when fantasy football gets a little too real? How can brands effectively use emojis for their campaigns? What’s all the hullabaloo about McDonald’s all-day breakfast menu? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Think that fantasy football is all fun and games? PR Daily proved that…

This Week in PR

This Week in PR: October 2, 2015

What do the lunar eclipse and public relations have in common? Where is public relations going in the next 15 years? What social media rules are meant to be broken? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Who doesn’t love breaking the rules? PR Daily sure does, sharing…

This Week in PR

This Week in PR: September 25, 2015

What cardinal blogging sins are you committing? Are cats the fundraising key that you are missing? How much of a Google Analytics pro are you? Check out the Hoffman team’s favorite PR blog posts from this week: We all knew that cats hold some mystical power over the Internet, but who knew they also hold…

This Week in PR