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PR Industry

A Journalism Major’s Guide to PR

By Macy Crowe The Hoffman Agency, San Jose Lured by the adrenaline rush that I get from a good story and a passion for writing, I began my communications career on a path different from many other young PR professionals — Journalism. Now after a month into my internship with The Hoffman Agency, I have…

This Week in PR: September 11th

Are you having trouble finding the right social influencer for your brand? What is actually going on inside the heads of millennials? Can you name some of the big myths about public relations? Check out the Hoffman teams’ favorite PR blog posts from this week: According to PR News, the best storytellers for a company…

This Week in PR

This Week in PR: September 4th

(Original Image Source: Flikr) Can you successfully describe your job to a five year old? What are your bad PR habits that need breaking? Can your company take a page out of Donald Trump’s book? Check out the Hoffman teams’ favorite PR blog posts from this week: Learn how a viral hashtag inspired nine big…

This Week in PR

This Week in PR: August 28th

(Original Image Source: Flikr) Are you dealing with negative social media comments in the right way? Think that you can’t learn new skills just because you aren’t in school? At a loss for what to read as a security PR professional? Check out our favorite blog posts from PR and communications bloggers this week: Ever…

This Week in PR

How to Conquer Your First Week as a PR Agency Intern

By Kelly Brokaw The Hoffman Agency, San Jose You’ve just heard back from your employer. Congratulations, you got the internship! But not so fast. Before you step through those doors on the first day, there are a few things you’ll need to know in order to succeed during your first week — a few things…

How to Use Constructive Feedback to Your Advantage

By Megan Bauer The Hoffman Agency, Portland-Vancouver As we all know and have come to learn since childhood, feedback is a part of life. Whether it comes in the form of comments on a paper or thoughts from a manager, it is always present. Yet even with reassurance, constructive feedback can be difficult to hear…