By Michelle Favalora The Hoffman Agency, San Jose When my family and friends ask me about PR, I usually go into a long-winded explanation that normally includes buzzwords like “relationships” and “connections.” With the onset of the Internet, we’re seeing a new pattern for how we communicate and connect with others — both platonically and…
Lessons Learned From the Decline of Abercrombie & Fitch By: Hanna Herrin The Hoffman Agency, Portland-Vancouver For clothing retailer Abercrombie & Fitch, tight graphic tees, logo-emblazoned sweatshirts, tiny shorts and colorful flip flops all create the “essence of privilege and casual luxury.” It is a stereotype Mike Jeffries — CEO until December of 2014 —…
Photo Credit: vladdythephotogeek via Compfight cc By Amanda MargozziThe Hoffman Agency, San Jose “Where are you working nowadays?” That’s the first question I am typically asked when I am at a party with family or friends I haven’t seen in a while. When I find myself in this particular circumstance (and as a recent college…
Photo Credit: SteveNakatani via Compfight cc By Steve BurkhartThe Hoffman Agency, San Jose Howdy, world. Some have questioned why I often put a smiley face at the end of my emails. “You are a sophisticated visual and written communicator; don’t you think you can express yourself better than that?” That’s a good question to ask…
By Lauren HoThe Hoffman Agency, San Jose Does the thought of having to stand up in front of a crowd and deliver a presentation make your palms sweat? What about making small talk with strangers? Or mingling at a networking event? If your heart’s already starting to race, then trust me, I know exactly how…
Photo Credit: schnappischnap via Compfight cc By Jacqueline Velasco The Hoffman Agency, San Jose To those of us working in public relations, it’s no surprise why the PR profession always makes the list of top most stressful jobs every year. While those not in the industry do not understand why this is so — we…
