Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.” Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…
Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While most people cringe at the thought of facing a PR crisis, others (like myself) see an opportunity to take everything we have learned from our own mistakes and those of…
By Michelle FavaloraThe Hoffman Agency, San Jose This September marks my two-year anniversary in public relations. It’s hard to believe that it’s been two years since I was scouring job boards and interviewing with PR companies in Los Angeles, hoping someone would see my potential (read: cut me a break) and hire me as an…
By Megan Bauer The Hoffman Agency, Vancouver “Honor the small wins.” – Lou Hoffman, 2014 Communicators Conference The 2014 Communicators Conference in Portland brought together public relations professionals from all fields ranging from nonprofit and government to consumer and tech. What tied this diverse group together is something that each of us experience every day:…
PR Job Tips for the Graduating Class of 2014 By Stephen Burkhart The Hoffman Agency, San Jose The flowers are blooming, the birds are singing. It’s almost Easter time, and that means the volume of resumes hitting my inbox is peaking as graduating PR, marketing and journalism students hit the job market. This annual rite…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Last week we chatted with Burghardt Tenderich, associate professor at the University of Southern California’s Annenberg School for Communication, to hear his take on the benefits of studying PR and how the changing industry impacts the Comms curriculum. This week we had the chance to catch up…
