Photo Credit: schnappischnap via Compfight cc By Jacqueline Velasco The Hoffman Agency, San Jose To those of us working in public relations, it’s no surprise why the PR profession always makes the list of top most stressful jobs every year. While those not in the industry do not understand why this is so — we…
Photo Credit: Marc Wathieu via Compfight cc By Colby Reade, APR The Hoffman Agency, Portland-Vancouver A variety of issues surrounding workplace diversity has permeated the public conversation recently, from demographic breakdowns of major companies to gender equality. It was even a key point made at this year’s PRSA International Conference in Washington, D.C. To say…
Photo Credit By Maureen TsengHoffman Singapore If you are planning on doing some solid media outreach in Asia, then you better get yourself acquainted fast with this term — “Guanxi.” Guanxi, coming from Chinese roots, is the practice of networking and securing influential relationships to facilitate business and other dealings. According to Wikipedia, Guanxi describes…
Photo Credit: thorinside via Compfight cc By Sara Staffaroni The Hoffman Agency, San Jose Some might say that crisis communication is an acquired taste. While most people cringe at the thought of facing a PR crisis, others (like myself) see an opportunity to take everything we have learned from our own mistakes and those of…
By Michelle FavaloraThe Hoffman Agency, San Jose This September marks my two-year anniversary in public relations. It’s hard to believe that it’s been two years since I was scouring job boards and interviewing with PR companies in Los Angeles, hoping someone would see my potential (read: cut me a break) and hire me as an…
By Megan Bauer The Hoffman Agency, Vancouver “Honor the small wins.” – Lou Hoffman, 2014 Communicators Conference The 2014 Communicators Conference in Portland brought together public relations professionals from all fields ranging from nonprofit and government to consumer and tech. What tied this diverse group together is something that each of us experience every day:…
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