By Stephen Burkhart The Hoffman Agency, San Jose You can learn a lot by watching Jeopardy!. I don’t mean the endless trivia that marches across the TV screen every night. What I’m talking about is the backstory of the new champion Arthur Chu. He has stirred up controversy (yes, controversy has even struck Jeopardy!)…
By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…
By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience: It’s the consumers who trusted Target…
By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of the relationship between client and agency. That’s why, at The Hoffman Agency, we don’t take on a client unless we believe it has what it takes to be a successful…
By Sara Staffaroni The Hoffman Agency, San Jose It is no surprise that Italians have mastered the art of tourism, food and fashion. But when it comes to preparing for a crisis, specifically a natural disaster, Italy is in dire need of help. Let’s take a look at the 2009 L’Aquila, Italy earthquake. The shock…
By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
