By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
By Michelle Favalora and Giuseppina Chiaramonte The Hoffman Agency, San Jose The Council of PR Firms will be holding an event on Tuesday, November 5th called “Take Flight in Public Relations,” offering a chance for Northern California students to learn a little bit about the PR industry. Inspired by this, we’ve decided to take a…
What PR and Sales Have in Common By Makoto Shirai The Hoffman Agency, Japan During my 15-year working career, one-third of that time has been spent in the IT business and rest at a PR agency. Having spent so much time in both fields, I’ve developed a personal sense on what it takes to be…
Act Like a Journalist if You Want Their Attention By Stephen Burkhart The Hoffman Agency, San Jose I have encountered a number of tech companies of late that have churned through a number of PR firms in the past year. “We pay them big bucks and they don’t give us the results we expect,”…
By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There seems to be a growing trend of journalists taking PR pitches authored by the “downright awful” and putting them on display for the world to see. Thanks to social media,…
By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….
