When looking to build resilience, first get your employer branding story straight
Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.
PR Industry
Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals
We explain three essential elements for semiconductor companies to consider when devising their employer branding strategy.
Saving – and wasting – time: applying for jobs, properly
Chris Owen, Director of Hoffman Europe, shares best practices for researching and applying for PR roles in the B2B technology industry.
How to land a story in top-tier publications
“I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe
There’s no debate: Not paying an intern as a PR agency is unethical.
By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops,…
