Where does the UK media’s interest in semiconductors lie?
Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.
PR Industry
When looking to build resilience, first get your employer branding story straight
Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.
Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals
We explain three essential elements for semiconductor companies to consider when devising their employer branding strategy.
Saving – and wasting – time: applying for jobs, properly
Chris Owen, Director of Hoffman Europe, shares best practices for researching and applying for PR roles in the B2B technology industry.
How to land a story in top-tier publications
“I want to be in WIRED. How do I get into WIRED?” By Chris Owen, Director, Hoffman Europe
