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PR Industry

Thanksgiving: History Shaped to Fit

By Amy Temple The Hoffman Agency, London What is Thanksgiving? A simple enough question it would seem. Or so I thought until I was asked that question by my 5-year-old daughter, an American, yes, but also British (and Canadian for that matter). So how do you tell a child about why Americans celebrate Thanksgiving without…

Being Heard in a Crowded Room

By Anton Molodetskiy The Hoffman Agency, San Jose As brands and companies become more aware of the benefits of public relations (or perhaps, as more people want to become experts in social media), it is integral for agencies to understand that resting on our laurels can mean the difference between success and stagnation. The Holmes…

AllThingsD Journalists Share PR Do’s and Don’ts: Highlights from PRSA Silicon Valley

By Julie Sugishita The Hoffman Agency, San Jose PRSA Silicon Valley recently held an event at Facebook headquarters featuring AllThingsD as part of its Inside the Newsroom series.  I grabbed at an opportunity to attend and gained some valuable insights into this go-to source for “All Things” Silicon Valley. If you’re looking to place your…

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