Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and…
By Alex Diaz, Hoffman San Jose Can every company be a media company? Every Media Company, a content and editorial communications consultancy, hosted a panel of former journalists who have now shifted into editorial communications positions in San Francisco to answer this very question. The media landscape has changed significantly from what it was during…
Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense. Logically…
A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from…
By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in…
By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice Weightman of Hanson Search, which kindly organised the event. Our audience was undergraduates and recent graduates who are looking to pursue a career in PR and communications, with the premise being that…
