By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a company in crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: PR pros dip their feet into many different sectors beyond brand reputation, including…
How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check out the Hoffman team’s favorite PR blog posts and articles from this week: A solid foundation in psychology isn’t just for therapists anymore. Communications professionals can stand to learn a…
What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media manager really look like? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The Super Bowl wasn’t all fun and games for everyone. To say…
Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to…
Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…