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PR Industry

This Week in PR: February 26, 2016

Looking for your next big idea? Do you need to be schooled in the art of apology? What’s the best social media policy for a company in crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: PR pros dip their feet into many different sectors beyond brand reputation, including…

This Week in PR

This Week in PR: February 19, 2016

How does psychology play into effective marketing campaigns? Need to make your stories more interactive and engaging? How will Twitter’s poor performance affect you? Check out the Hoffman team’s favorite PR blog posts and articles from this week: A solid foundation in psychology isn’t just for therapists anymore. Communications professionals can stand to learn a…

This Week in PR

This Week in PR: February 12, 2016

What can PR pros learn from Cam Newton? How did this year’s Super Bowl commercials stack up? What does the life of a social media manager really look like? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The Super Bowl wasn’t all fun and games for everyone. To say…

This Week in PR

This Week in PR: February 5, 2016

Is Kickstarter journalism’s new best friend? Is the upcoming increased Twitter character limit actually a good thing? Have you live streamed on Facebook yet? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Learning how to successfully and creatively use case studies and testimonials is critical to adding credibility to…

This Week in PR

This Week in PR: January 29, 2016

Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…

This Week in PR

From Burritos to E. Coli: How Chipotle Crisis Communications Saved the Day

By Cori Hays The Hoffman Agency, Portland-Vancouver It’s no secret that Chipotle has been in crisis mode for the past few months. Since December, there have been more than 50 cases of E. coli linked to Chipotle restaurants across the United States. The company’s stock fell, the CDC launched its investigation and things weren’t looking…