By Michelle Favalora The Hoffman Agency, San Jose Do you hear that? It’s the sound of PR hopefuls around the globe dusting off their resumes and pencil skirts as they start to prepare for what I like to call “job interview season.” Graduation is quickly approaching, and for many college seniors, that means getting serious…
Is the newest social media platform as delicious as it sounds? Does the official PR definition need a spruce up? What’s the best way to tweet that hard-to-reach reporter? Check out the Hoffman team’s favorite PR blog posts and articles from this week: When you hear the word “peach,” do you think fruit or social…
Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Working with a small budget doesn’t have to mean small results. Most PR professionals that work at an agency have…
By Kymra Knuth The Hoffman Agency, Portland-Vancouver I’m probably dating myself by confessing that when I was in college majoring in journalism and public relations, we only learned about in-house PR jobs— PR agencies were never discussed. So I assumed I would end up promoting and dealing with crisis for one company. At the time,…
Are you making a major faux pas with a journalist? Is “the Force” with your PR strategy? Are your social networks ready for a crisis? Check out the Hoffman team’s favorite PR blog posts and articles from this week: The relationship between PR professionals and journalists is symbiotic at best … and at worst is…
Are your press release headlines putting people to sleep? Did #AskLaneBryant turn into a #PRFail? How can you rejuvenate your PR enthusiasm for 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week: You could write the most interesting, thoughtful and ground-breaking press release in the world, but it won’t…