By Mark Pinsent, Managing Director, Europe, The Hoffman Agency Over the past few months I’ve been doing a fair bit of recruitment here at Hoffman Europe. I’ve seen a lot of potential candidates. Some have impressed (two so much they now have jobs here), others less so. Over the past 20+ years working in PR and…
The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore This article was originally published on PR Daily in July 2016. “Play the man, not the odds,” Harvey Specter says in countless episodes of the riveting law-drama, “Suits.” Although the worlds of law and public relations might seem different,…
By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. International news outlets have been regularly producing digital interactive projects — award-winning examples include The New York Times’ Snowfall: The…
By Low Sieu Ping, Senior Account Executive, The Hoffman Agency Singapore Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. But in this course of seeking that attention and receiving favourable sentiments is…
By Megan Bauer The Hoffman Agency, Portland-Vancouver As 2015 comes to a close and we ring in the New Year, it’s important to reflect on the learnings from this past year. From Syrian hackers and sports faux paus, to retail store implications on clothing design to millennials not paying for the news … this year…
By Erin Hartwig The Hoffman Agency, San Jose Social media can be just as much of a science as it is an art. And despite stats showing that 88 percent of millennials regularly get news from Facebook as well other social media channels, we PR professionals are still left trying to convince current or potential…
