By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em, the Seahawks are scoring points left and right. Seahawks do not only take the prize for having the loudest fans in the stadium, but also online. According to a recent…
By Naoko Kawahara The Hoffman Agency, Japan On March 11, 2011, Japan’s Tohoku area was hit by a massive earthquake and tsunami. By the end of March, my friend and I decided to launch a scholarship fund to support the youth who were affected by this disaster. The name of this organization is Okikobo, and…
How Social Media Will Evolve for Business Communications This Year By Esha Lotey The Hoffman Agency, London The mobile social Web is undisputedly important, especially as it has executed an influential role in our popular culture and media consumption. The year 2013 is only going to strengthen this globally. A smartphone and an Internet wireless…
How people are trying to avoid a #SM #Fail By Ian Lee The Hoffman Agency Singapore It’s 2013 – time to leave behind our past mistakes and bad social media habits lest we end up making the same #fails that my colleagues mentioned here and here. To find out how social media users are avoiding…
The Hottest Buzzwords Dominating Chinese Social Networks By Colin Yang The Hoffman Agency, Shanghai Friendship 101 states that meaningful relationships develop between people who share things in common. Or – to borrow the maxim – birds of a feather flock together. Now, this doesn’t mean that if you’re an Indiana Jones fan you can only…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
