By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as they…

The PR profession is one that values varied skillsets and personalities. Even if you don’t depend on a strong cup of coffee to start your day, there can still be a place for you. Enjoy!

Lights.   Camera.   Action.

By Mikaela Farasyn As an incoming account coordinator to the Portland Hoffman office, I quickly learned on my first day what makes this agency tick. Team collaboration is key to company culture and inspiring creativity. With today’s workforce, not only is it important to create and encourage team dynamics, but it’s also necessary. Creativity stems…

By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to…

By Lou Hoffman Hoffman Agency, CEO The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a…