World Photography Day 2023: Framing Tech Stories
We explore the importance of visual storytelling in tech PR and share our tips in celebration of World Photography Day 2023.
Visuals
Chinese New Year Greetings
A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the…
Storytelling vs. Corporate Speak — The Ultimate Showdown
By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor
By Grace Chu, Senior Account Executive, The Hoffman Agency Hong Kong Wonder what it’s like to be a design intern at The Hoffman Agency? You can draw inspiration from our former Design Intern Ben Leung’s 5 key takeaways. Right, got it … So what? To give this a twist, we flipped roles so I could…
Dear Brands, All I Want for the Holidays are Visuals
By Megan Bauer The Hoffman Agency, Portland-Vancouver Just take a second to read through the visual above. While my family may not be quite this crazy, there is something to be said about a fun visual (courtesy of Scott Bateman) that adds a new spin to the same old holiday conversation. Every year we see…
