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Tech Has an Opinion Crisis. Influence Belongs to the Brands with Something to Say 

Tech brands are drowning in sameness: ‘innovative,’ ‘secure,’ ‘scalable.’ Discover why a genuine point of view is what actually drives influence and impact.

Techfluence

Makeup to Microchips: My Move Into Tech PR 

Grace Racalbuto dives into her tech PR internship experience at Hoffman, from moving to Boston to embracing the agency’s “geeks at heart” culture.

Grace Racalbuto

Your COMPUTEX Playbook: How to Navigate the Week Like a Pro

Heading to COMPUTEX 2026? Explore Hoffman’s guide with tips on planning, logistics, keynotes, packing, and navigating Taipei to maximize your week.

COMPUTEX

How COMPUTEX became one of the most important weeks in tech 

Discover how COMPUTEX became one of the most important weeks in tech, in an era defined by AI, compute, and the race to build what comes next.

COMPUTEX

Be seen AND believed: A new equation for tech influence

There was a time when influence in tech looked straightforward: secure headline coverage, put a charismatic CEO on stage, generate buzz, repeat. That model has not disappeared, but it is no longer enough. Today, attention is easier to win yet harder to keep. Brands can trend for a day and be forgotten by the next…

techfluence

When the World Feels Fractured, Leadership Gets Measured

Navigate global tensions at work with cultural intelligence. Learn how leaders can foster stability, manage conflict, and lead diverse teams to drive impact.

Emotional intelligence