From Numbers to Narratives
Maiya Nishime shares how her passion for writing and storytelling lead her to a PR internship at the Hoffman Agency.
From Law to Tech: How I Made My Way to The Hoffman Agency
Taylor Yamada shares her professional journey from pre-law to public relations, eventually landing a PR internship at Hoffman.
A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC
Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.
No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong
General Manager Kevin On explains why Hong Kong’s evolving cultural identity and sense of entrepreneurialism foster swift tech innovation.
From Graduation to Growth: My Journey With The Hoffman Agency
Victoria Luo discusses the excitement of transitioning into adulthood, complete with a thriving career at Hoffman.
Becoming Comfortable With the Unknown: My Pivot From Ad to PR
Mona El-Haddar shares her advice for navigating perfectionistic tendencies in the fast-paced PR industry.
