The Future Is Collective: A New Mindset for Multimarket Campaigns
Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.
Hoffman Welcomes Margaret Carpo as New Senior Vice President to Lead Enterprise and Deep Tech Practice
Silicon Valley, CA – February 3, 2025 – The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffman’s San Jose headquarters. With nearly two decades of experience in public relations…
Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era
Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving. However, all eyes are on the return of…
Tech in 2025: Five Comms Trends to Turn into Opportunity
Explore five tech communications trends to turn into opportunities in 2025 from Hoffman’s Chief Global Officer Caroline Hsu.
From Numbers to Narratives
Maiya Nishime shares how her passion for writing and storytelling lead her to a PR internship at the Hoffman Agency.
From Law to Tech: How I Made My Way to The Hoffman Agency
Taylor Yamada shares her professional journey from pre-law to public relations, eventually landing a PR internship at Hoffman.
