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A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.

No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong

General Manager Kevin On explains why Hong Kong’s evolving cultural identity and sense of entrepreneurialism foster swift tech innovation.

Futuristic city landscape

From Graduation to Growth: My Journey With The Hoffman Agency

Victoria Luo discusses the excitement of transitioning into adulthood, complete with a thriving career at Hoffman.

A group of young professionals enjoying a day at the office.

Becoming Comfortable With the Unknown: My Pivot From Ad to PR

Mona El-Haddar shares her advice for navigating perfectionistic tendencies in the fast-paced PR industry.

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Strategy, Semiconductors and Success: Finding My Place at Hoffman

Julia Hess shares highlights from her successful internship, including her realization that the corporate world is nothing like she imagined.

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From Intern to Insider: The Good, the Better and the Unexpected

Logan Moscatelli talks about her internship experience at Hoffman and shares advice that has lingered on her mind since her first day.

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