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The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup

The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…

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Global Maps, Local Gaps: The Truth About Multimarket Success

Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.

In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.

The Hoffman Agency recaps this year’s Consumer Electronics Show (CES) in Las Vegas, NV.

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A Crash Course on My Hoffman Internship

Maiya Nishime reveals three lessons learned as a Public Relations Intern at the Hoffman Agency.

Hoffman PR Intern Maiya Nishime

Signing (H)off: My Final Days as an Intern at The Hoffman Agency

Taylor Yamada describes her experience and lessons learned as a Public Relations Intern at the Hoffman Agency.

Hoffman PR Intern Taylor Yamada

The Future Is Collective: A New Mindset for Multimarket Campaigns 

Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.