Content Marketing
…surface; refine it; and help it get the attention it deserves. Services Earned Media Content Marketing Social Media Earned Search Crisis Communications Corporate Communications Trainings Branding & Design Performance Content…
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The Value of Interactivity in PR
By Peh Yuxin, Account Executive, The Hoffman Agency Singapore Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to…
Inc. Magazine Features Agency’s International Expansion
…free seminars about China for local technology companies. Her firsthand insights glossed the agency’s reputation and helped win new business. In 2000 Li returned to China and opened an office….
Tech Journalists in Hong Kong Share Insights with PR in Mind
…Code A Dying Man’s Lost Recipe Made His Daughter a Multimillionaire Latest Craze for Chinese Parents: Preschool Coding Classes Note: The story on teaching code to preschoolers worked on me….
Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals
…fiercely competitive market. A strong and resilient company culture is a hygiene factor. Communicating it in a consistent, compelling, and values-driven way that resonates with a diverse pool talent is…
2016’s Most Obvious Product Plugs to Date
…https://www.youtube.com/watch?v=1BmWvLJhV0U Peyton Manning Talks Budweiser Following the Denver Broncos’ Super Bowl 50 win, Peyton Manning had a (shall we say “curious”?) moment when being interviewed by CBS’s Tracy Wolfson. “I’ll…
