My Draft Picks: Top Social Media Tools
…of millennials regularly get news from Facebook as well other social media channels, we PR professionals are still left trying to convince current or potential clients of the inherent value…
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10 Ways Communicators Can Be Kind to Their Minds in Honor of Mental Health Awareness Month
…great place to start). For example, Hoffman has many workshops related to PR tools for its employees. Beyond work, learning a new hobby – whether it’s a new sport, a…
5 Unique Ways to Zap Some Spirit into Your Company Culture
…creating a healthy company culture, courtesy of Hoffman’s “Spirit Committee.” Do you have any other ideas to add to the list? Please feel free to share in the comments below….
What Stories are You Making Up in Your Head?
…her latest book, Rising Strong, Brené Brown encourages us to consider the stories we may be making up in our heads, noting that often they’re simply not true. For example,…
Monthly Trends: Consumer Brands Pledge to “Keep It Real”
…relationship with their customers. What do you think of untouched photos appearing in today’s advertising? Let us know in a comment below. Photo Credit: By Adco [CC-BY-SA-3.0], via Wikimedia Commons…
Comedy in brand marketing: Connecting with customers as opposed to consumers through humour
…differentiated from simply ‘humour.’ Comedic material centres on amusing characters and incidents, overcoming adversity in the process. As such, identifying a brand which represents ‘comedy’ can be difficult. Using comedy…
